About us

eSend is a US-based fintech company catering to the financial services needs of the underbanked Latin American and Caribbean (LAC) immigrant laborers in the US. Their client profile has them remitting over seven thousand dollars a year to their loved ones back home and requiring bill payment services in the US and their home countries. Additionally, they could use a debit card for convenience for other expenses in the US. These and other financial services will be offered through a non-banking platform.

Customer acquisition is via a multi-channel strategy. First, through direct investment or strategic alliances with brick-and-mortar check-cashing stores, eSend will offer alternate remittance rails in-store and debit card issuance to existing customers before converting them to full-fledged digital eSend platform customers. Second, use strategic relationships with Mexican and other LAC fintechs and banking services operators to cross-market integrated services from the US to the LAC home countries. For example, a mother in Mexico could request a direct deposit into her debit card (issued by an eSend Mexican partner) from her son in the US. She could also request that her son pay her telecom bill directly using eSend's integration with Mexican bill payment aggregators.

Third, once eSend builds up a core customer base from its high-touch conversions, it will use more traditional marketing channels on the much larger US customer pool, such as targeted social media, including well-known influencers within whichever geographic demographics are being targeted.

Operations are a combination of in-house and outsourced services. The UI/UX and service integrations via APIs of the mobile apps will be managed in-house, but money transfers and international direct bill payments will be outsourced to licensed third-party operators. Both traditional banking and blockchain-based rails will be set up and the quickest and least-cost routing sought depending on remitters' and receivers' payment preferences.